Virally Social or Socially Viral

When I published my first book, my partner and I knew that the only way to get it out there was to get it out on social media.  Duh, right?  Well, what I didn’t take into account was that I’d have to be social in order to get it to go viral.  How does a person, that’s anti-social, become social?  I haven’t quite figured that out yet.  And my book is not selling.  It’s frustrating and ends up taking me to very dark places in my mind.

You would think that going “viral” would be easy.  I hate the term.  It puts such a negative connotation on the thing that I want to go viral.  Having a virus is NOT good.  Catching a virus is NOT good.  But going viral is the best possible thing when marketing. It just doesn’t make sense but a lot of things don’t make sense.

I joined several meetup groups but haven’t been to any of them.  I’m afraid to go.  It’s more of putting yourself out there which I’m not comfortable with doing.  I stay home, I write.

We designed and purchased business cards but I’ve strategically placed maybe 20 of them.  I read an article that business cards should be flowing out of my hands.  So, I put one on the mirror of a restaurant bathroom.  I put two in an empty tourist brochure holder.  I tacked 4 to a community board at the library.  That’s pretty much how it’s been going.  You have to be out and about in order for flow to happen.

I created a Twitter account and found that just between Facebook and Twitter, it takes an exceptional amount of time combing and following and watching everything that’s going on.  So, now, I’m no longer writing, I’m advertising.  I’m on my Twitter account all day waiting for someone to post something that I can retweet, or answer a tweet in order to bring more people to my Twitter feed so that they can become aware of my book.  It’s truly crazy.  And it appears to be making no difference whatsoever.  It’s frustrating.

I’ve been told to be patient, however.  It’s been a month since I published the book.  A month.  I have to give it some time.  I have to go to meetups and meet people (even though I don’t want to).  I have to be patient (which is something I’m so not good at either).  I have to continue to learn the ins and outs of Twitter and maybe create Pinterest and Instagram accounts as well (which will take more time away from writing).  I struggle with what’s more important – writing or marketing.  I’ve figured out that if I can’t get this book marketed then there’s no reason for a second book, so for now, I have to focus on marketing.

I guess that’s enough bitching for one day.  I do get to write on my blog (another marketing tool) which allows me to vent and rattle on about miscellaneous thoughts that cross my path.  I enjoy it the most because it’s marketing and writing all in one.

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